Five Steps to Convert a Lead from Cold to Customer

Marketing and selling are all about building relationships, and trust doesn’t get created overnight. Similar to dating, there are multiple stages to building trust, and each one is just as crucial as the next. The same is true for taking a cold lead and converting them into a customer. There are five key stages involved in building trust with your potential customers, and I’m sharing them with you in this episode.

In This Episode You’ll Learn:

• The right perspective to have around building trust with potential customers.
• A five-step process for effective marketing and sales. Pay attention because each of these steps is crucial.
• How to be patient and enjoy the process of building trust when marketing and selling.

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