Toy Business Unboxed

#154: He Printed 160,000 Cards and This Is What He Learned


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In this episode, we sit down with Bill DeVoe, founder of Nimue Innovation Studio and creator of Roundtable TCG. Bill shares his journey from rolling dice in Advanced Dungeons and Dragons at age 10 to designing a fully handcrafted trading card game rooted in Arthurian legend that prioritizes strategy over combat. He gets candid about the math behind TCG rarity design, the challenge of pivoting from retail to direct-to-consumer, and the lessons he took away from printing 160,000 cards before the sales infrastructure was ready. He also walks us through Su-Duck-Ku, a duck-themed Sudoku variant his family developed that he is currently shopping to publishers. If you have ever thought about launching a tabletop game, this episode gives you a clear-eyed look at what it actually takes to bring one to life.


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Toy Business UnboxedBy Toy Launch