A lot of people feel awkward, gross, and slimy when they sell. How do you sell without feeling awkward?

You have to believe in what you sell—that’s the answer right there.

Why do you feel awkward? I think you feel awkward because when you think of sales and selling, you think of salesmen.

What is the job of a salesman? The job of a salesman is to get you to sign on the dotted line. They want to get you to sign, buy, purchase, rent, or lease, and that’s it. Their job is over.

If you don’t like what you bought, either the product or the service, that’s customer support or the refund department’s job.

The salesman’s job is over, so he will do anything it takes to get the sale. He has to get the sale.

That’s why you don’t like salesman, because the only job of a salesman is to get you to buy—that’s all they care about.