Brand marketers have one job: to make your business stand out, so you can sell your product or service. But in a pandemic, where a lot of businesses have to shift, or pivot, or close, a strong brand can help you just survive.

Arthur Elliott is a strategic marketing company that has been helping companies do that, but then went a step further. They’ve used their marketing expertise to help one group we know has been hit hard – restaurants. We welcome Andy Pfeiffer and Michael Hernandez of Arthur Elliott to the BrandBuilders Podcast to tell us about it.