Alex runs a successful help desk software company with only 3 employees, competing in a crowded market.

We discuss:

• the importance of industry knowledge,
• the customer awareness funnel,
• advanced SEO techniques,
• bringing on a co-founder after you've already got traction.

Links:

• Jitbit
• Alex on Twitter
• Gail Goodman's talk ‘The Long, Slow, SaaS Ramp of Death’
• The Awareness Funnel aka the Buyer's Journey

Discuss this topic and more on the Bootstrapped discussion forum.