In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Amy Beaudoin, Product Marketing Director at Visier. Amy shares her insights on why competitive intelligence goes far beyond a simple feature-by-feature comparison. Learn how to differentiate your product or service from competitors, make informed decisions, and create a compelling sales strategy. Discover the various aspects of competitive intelligence, from customer experiences to pricing strategies and product vision. Amy's practical advice will help you stay ahead in the competitive landscape.

KEY TAKEAWAYS

• Competitive intelligence isn't just about comparing features; it's about understanding the overall customer experience, sales process, and more.
• Highlight the strengths and weaknesses of your competitors, including service quality and support.
• Utilize third-party interviews with customers to gain unbiased insights into why they chose or switched products.
• Evaluate pricing strategies and how your competitor's pricing may affect your market positioning.
• Leverage analyst reports to understand how your competitors are perceived in the industry and their long-term vision.

HIGHLIGHT QUOTES

• "Sometimes you can't compete at all if you're going feature by feature." - Amy Beaudoin
• "You want to highlight the fact that you're able to get answers to your questions a lot faster than your competitors." - Amy Beaudoin
• "Your customers want to make sure that you're going to continuously innovate and keep up with market demands." - Amy Beaudoin
• "Competitive intelligence is about understanding not just the software but the overall experience, from buying to post-purchase." - Amy Beaudoin

You can find out more about Amy Beaudoin in the link below: 

• LinkedIn: https://www.linkedin.com/in/amy-beaudoin/

HOST: Gary Amaral

GUEST: Amy Beaudoin
Breadcrumbs Podcast