Your host, Doug Noll, talks with the Co-Founder & Co-CEO of Scalero, Will Pearson. Born in Indianapolis, Will's career began in the world of retail and e-commerce at Target's headquarters in Minneapolis. It was there that Will cut his teeth in the industry, learning the ropes of a fast-paced environment. However, it was his move to San Francisco that marked a significant pivot his my career. Joining Vivino, the renowned wine app, this experience was instrumental in Will's decision to co-found Scalero in 2019, a company dedicated to refining lifecycle marketing strategies, including email marketing, SMS marketing, and push notifications, specifically for B2C companies.

Growing an organization remotely comes with its unique set of challenges and benefits. One of the most significant advantages is the ability to tap into a global talent pool and engage with clients virtually without delay. However, the drawbacks are just as real—the risk of screen fatigue and the need for a balance between remote and in-person collaboration. It's a delicate balance that requires thoughtful leadership and a commitment to the well-being of the team.

To learn more about Will's work, click HERE and HERE.

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