Jay Steinfeld is the founder and former CEO of the legendary business blinds.com - one of the most successful e-commerce businesses of all time. Today, he takes the learnings from his success and shares that secret with the world through his book, “Lead from the Core: The 4 Principles for Profit and Prosperity”. In this episode, he joins the show to break down what “core values” really mean, and to share the 4 principles that every business should aspire for.