Essential read for data leaders

I had a very clear intention when I purchased this book – to learn how to apply data insights to my private and enterprise customers.

This book delivers on every count:

• It is insightful

• It is a practical guide

• It has an engaging consumable matter than allows you to easily return to each time having implemented the insights.

I know Caroline is a cheerleader for the use of data as a source of competitive advantage, yet what struck was the pragmatic interplay with people and need for smart human lens to optimise use of data.

My key takeaways:

• Your company is missing revenue and you income if only talking about data capture and management – walk the talk.

• Be open to how you can barter and leverage data across your supply chain

• Use data to close more and larger Enterprise Sales deals.

Essential read for anyone interested, in staying relevant and gaining a competitive advantage.