Thinking about pivoting your photography business? Rebranding can feel risky, but it may be the key to unlocking new opportunities. In this episode of The Nerdy Photographer Podcast, I sit down with photographer Justin Haugen, who successfully transitioned from being a wedding photographer to building a thriving commercial photography brand.

We discuss:

• Knowing when to pivot – signs your current niche isn't serving your long-term goals.

• Rebranding strategies – reshaping your portfolio, website, and marketing to reach new clients.

• Leveraging past experience – how skills from one genre can build credibility in another.

• Communicating the shift – managing how clients and peers view your rebrand.

• Opportunities ahead – the doors that open when you align your work with your vision.

If you've ever wondered how to move beyond your current niche—or feared losing momentum by making a change—this episode will give you a roadmap for rebranding your photography business with confidence.

Tune in now to hear Justin Haugen's story and practical advice for photographers ready to reinvent their careers.

Episode Promos

This episode contains promos for:

• BackBlaze Cloud Data Backup Services - https://www.backblaze.com/cloud-backup/personal#afc32p
• Style Cloud Website Templates - https://stylecloud.co/ref/380/
• Siteground Website Hosting - https://nerdyphotographer.com/recommends/pic-time/
• Narrative AI Culling, Editing, and Publishing - https://narrative.so/select?affiliate=casey2746

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About My Guest

Justin is a Photographer hailing from Tucson, Arizona by way of Seoul, Korea. Having first picked up a camera in 2004, Justin has experienced several photography careers, but now finds himself in corporate and commercial spaces as he raises his young children with his wife. Justin is a Tamron USA ambassador and sometimes educator.

You can see more of Justin's work at his website - https://JustinHaugen.com - or on Instagram https://instagram.com/photowarlock

About The Podcast

The Nerdy Photographer Podcast is written and produced by Casey Fatchett. Casey is a professional photographer in the New York City / Northern New Jersey with more than 20 years of experience. He just wants to help people and make them laugh. You can view Casey's wedding work at https://fatchett.com or his corporate, event, and portraiture work at https://caseyfatchettphotography.com

If you have any questions or comments about this episode or any other episodes, OR if you would like to ask a photography related question or have ideas for a topic for a future episode, please reach out to us at https://nerdyphotographer.com/contact