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Here's another short yet insightful episode from host John Laurito as he shares a clever business idea that he wants his listeners to try or give a thought. He experienced going into a coffee and pastry shop that offers a pay-it-forward program. Something that started as an experiment soon became a thriving concept. Make sure you stay tuned.

Show notes:
[1:07] Live workshop presentation and the Italian Station Pastry Cafe
[6:09] Paying it forward made their customers feel good and, as a bonus, allowed the business to make more money
[7:34] An interesting social experiment
[9:59] Outro

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