Purpose of episode: Without a community, you’re just a commodity.

Mission: Ben did a personal brand exercise with Sangram consulting him on:

• What he is good at
• Where he has room to improve
• All based on the honest feedback he’s gathered, throughout their online friendship.

With Sangram as the anecdote, we learn how the power of storytelling and personal branding can build a community, allowing you to become a leader of your industry and increase sales!