Most founders talk tough. Kenneth grew up in a place that required it.

Lima, Peru — beautiful on the surface, unforgiving underneath. Corruption. Precarity. An environment built to break entrepreneurs.

There’s no help desk in a place like that. You either solve problems… or you get swallowed.

That wiring became his operating system.

So, when he launched his first company in his early 20s, he didn’t seek the easy path — he sought a bigger arena.

“Forget local,” he said. “I’m building for the U.S.”

No connections. No warm introductions.

Just hunger, a laptop, & LinkedIn.

And his pitch wasn’t polite — it was legendary: “Give me the project nobody wants. The ugly, neglected, impossible one. If I don’t deliver, you don’t pay me.”

All the risk on him. All the upside for them.

That’s how a kid from Lima ended up solving Perl script nightmares for Bank of America… & earning a reputation as the one-man A-team you call when everyone else slinks away.

Today at Equals 11, the stakes are higher — Salesforce chaos, global teams, stalled initiatives — but Kenneth’s ethos hasn’t budged:

Run toward the hard. De-risk it for the client. Solve — don’t whine.

If you’re the kind of person who gets stronger when the work gets messy, this episode is for you.

Kenneth doesn’t quote Churchill — he proves him right: “Difficulties mastered are opportunities won.”