Crystal Smith is the mastermind behind Shine Consulting where she helps solo-preneurs tell their origin stories in order to sell themselves better. Crystal refers to this process as "story-selling." Story-selling is more than just talking about your experiences, it's about connecting your own personal story to your business.

Crystal shares her own origin story and offers some great advice on how to use this emotional marketing technique to build your personal brand!

https://freelancetransformation.com/episode157