What is the difference between discount and an introductory price?

I get this question a lot because one of my values is never to discount my products. My mantra is full price or free. Nothing in between.

I don’t want to discount my products because it’s a slap in the face to my loyal buyers—the people who buy from me early.

Imagine how you would feel if you bought a product and the very next day you saw that it was discounted. You would feel duped.

That experience makes the customer feel stupid and I never want to make my customers feel stupid. I always want to reward that loyalty.

If someone buys from me early, they should get the best price.