Your company's LinkedIn page is not the main character.

It matters. It has a job.

But if your LinkedIn strategy is built around the logo doing all the talking, Stacy Havener has thoughts.

In this Story Snack, Stacy breaks down the biggest LinkedIn mistake she sees asset managers make: treating the platform like something it was never built to be.

And there's a stat behind it that might make you rethink who's actually posting on your firm's behalf.

So yes, "our employees share the company posts" technically creates activity. Whether it creates trust is a different question.

Listen in to hear:

• What LinkedIn actually is, and why most firms are using it backwards
• The stat that should make you rethink who gets the microphone
• Why employee advocacy falls flat when it turns into copy-paste content
• What LinkedIn is cracking down on right now, and why it matters
• How to show up more human without abandoning professionalism

This is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week.

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