Have you ever stood out in your pasture, boots muddy, sun beating down, and wondered why some ranchers always seem to be thriving while others—good folks, hard workers—keep struggling just to stay afloat? Why do some ranchers profit year after year, even in dry years or when markets dip, while others cross their fingers waiting for that “good year” to cover last year’s losses?

I’ve been there myself. I used to scratch my head and think: “Is it luck? Is it land? Is it just having better cows?” From decades of working with ranchers across many environments and countries, I can tell you it’s not any of those things alone.

Podcast transcript: https://www.rwranching.com/blog/157

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