Today I am joined by Charlie Friedmann! Charlie is the Co-Founder and President of Proxies, the most credible brand in the non-alcoholic wine alternative space. After a major pivot from graduating from NYU Law School, then practicing as a corporate lawyer at a leading global law firm, Charlie wasn’t finding fulfillment and set out on his entrepreneurial journey, as his passion for working with food and beverage brands was calling.

Proxies is now the only non-alcoholic wine alternative endorsed by top chefs, sommeliers and winemakers, and their collaborations showcase that they are the most respected player in this space. Proxies’ notable fans and collaborators include Michelin Star awarded Dominique Crenn, André Hueston Mack, Miguel de Leon, and it exists as a menu staple on some of the country’s most prestigious wine lists. Proxies’ expertly layered blends of juices, teas, spices, and bitters make up their blends – offering more than just the usual grape-dominant product.

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