The Master Your Business Podcast

158. How Coaches Can Start and Grow on Substack Before It’s Crowded


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Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.

How Coaches Can Start and Grow on Substack Before It’s Crowded

You don’t need another social media platform… you need a better one. Most coaches are exhausted because they’re playing a creator game that was never designed to reward depth, consistency, or sanity. In this episode, Deirdre Martin sits down with Substack strategist Landon Poburan, who’s been building traction on Substack for years while everyone else was busy chasing algorithms and burning out on the other mainstream platforms. They get honest about why Substack feels different, why early adoption actually matters, how to repurpose what you already have instead of creating more, and why detaching from the outcome is the real growth strategy no one’s talking about. If you’re done with hustle porn and want a calmer, smarter way to build authority that compounds over time, this conversation will hit home.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/substack-growth-strategy-coaches-2026

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The Master Your Business PodcastBy Deirdre Martin