On this week's episode, we'll be discussing how to increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. I share an interview with Nancy Harhut. She is the author of the new book <a href="https://amzn.to/3FtC2Z2">Using Behavioral Science in Marketing</a>.

On this week's episode, we'll be discussing how to increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. I share an interview with Nancy Harhut. She is the author of the new book Using Behavioral Science in Marketing.

On this week's episode, we'll be discussing how to increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. I share an interview with Nancy Harhut. She is the author of the new book <a href="https://amzn.to/3FtC2Z2" rel="noopener noreferrer">Using Behavioral Science in Marketing</a>.&nbsp; &nbsp;

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158: How to Use Behavioral Science to Improve Your Sales and Marketing

158: How to Use Behavioral Science to Improve Your Sales and Marketing