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Justin Esselstrom is the owner & roaster of Genteel Coffee, and this week we sat down and dicussed his journey of opening a coffee shop, pivoting during covid, and deciding to being a new path of roasting his own coffee. That said, we also discussed his most recent win for SD coffee network's roasting competiton, Let's Roast. Enjoy!
Need Caffeine & GREEN?
3072 El Cajon Blvd, SD, CA, 92104
www.caffeineandgreenroasting.com
4.7
4646 ratings
Justin Esselstrom is the owner & roaster of Genteel Coffee, and this week we sat down and dicussed his journey of opening a coffee shop, pivoting during covid, and deciding to being a new path of roasting his own coffee. That said, we also discussed his most recent win for SD coffee network's roasting competiton, Let's Roast. Enjoy!
Need Caffeine & GREEN?
3072 El Cajon Blvd, SD, CA, 92104
www.caffeineandgreenroasting.com