Lee B. Salz is a leading sales management strategist and CEO of Sales Architects®. A recognized expert in sales differentiation, he works with senior executives and business owners across all industries helping their salespeople win more deals at the prices they want.

Lee talks about his new book "Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want". He also talks about what sales differentiation really is and how to find what truly differentiates you to give a competitive edge!