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#1585 How smart brands are using better data to personalize their message
Today’s guest is a hustler. I could find research online to show it, but instead I’m going to tell you a story that he doesn’t know that I know about.
He’s a guy who recognized that there’s a lot noise in the ad world. He came up with a great solution for it.
Eric Frankel asked the question: What if all ads weren’t the same to all people? What if they were so personalized that they understood that I like V-neck t-shirts or button-down t-shirts? What if they took it a step further and said, “Andrew, I know you like V-necks. Here’s a really good deal on a V-neck T-shirt.”
That’s the level of personalization that he is championing with his company AdGreetz. I invited him here to talk about how he did it.
Eric Frankel is the founder of AdGreetz, a cloud-based SaaS platform that empowers brands to dynamically deploy millions of “smart”, hyper-relevant, data-driven, personalized video and display ads and messages on 18 channels.
Sponsored by
Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.
HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
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By Andrew WarnerToday’s guest is a hustler. I could find research online to show it, but instead I’m going to tell you a story that he doesn’t know that I know about.
He’s a guy who recognized that there’s a lot noise in the ad world. He came up with a great solution for it.
Eric Frankel asked the question: What if all ads weren’t the same to all people? What if they were so personalized that they understood that I like V-neck t-shirts or button-down t-shirts? What if they took it a step further and said, “Andrew, I know you like V-necks. Here’s a really good deal on a V-neck T-shirt.”
That’s the level of personalization that he is championing with his company AdGreetz. I invited him here to talk about how he did it.
Eric Frankel is the founder of AdGreetz, a cloud-based SaaS platform that empowers brands to dynamically deploy millions of “smart”, hyper-relevant, data-driven, personalized video and display ads and messages on 18 channels.
Sponsored by
Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now.
HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint