Warning! This episode is like being slapped in the face at the Countdown seafood counter with a freshly caught snapper.

What is it that you’re pretending to do?

What’s the one thing in your business that you’ve gotten so good at either avoiding or half assing that up until reading this, you’d even fooled yourself into thinking you were doing it?!

We'll all got something. Yup, even us.

• Are you pretending to find clients when you’re actually sitting on the couch watching Oprah re-runs waiting for the phone to call?
• Are you pretending you’ve niched to a speciality service when in reality your entire online messaging proves otherwise?
• Are you pretending to show up online but you’re hiding behind your logo, you’re copying other VAs content, you’re pretending to be someone you’re not and you’re doing all of this inconsistently to boot?

It’s time to stop burying your head in the sand and actually do the thing you know you need to be doing!

It’s time to stop pretending.

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Sam + Jo xo