01:47 - Rob Walling Introduction
- Twitter
- GitHub
- Blog
- Startups For the Rest of Us
- MicroConf
- Drip
02:46 - Rob’s Background in Email Marketing
- Rob Walling: The Number One Goal Of Your Website @ Business Of Software 2010
04:32 - Email Marketing ≠ Spam
- Personalization
- Small vs Large Companies
10:07 - Drip Features
14:25 - Templates 19:20 - Best Practices
- Email Capture Forms Everywhere
- Autoresponders
- Lead Scoring
25:58 - Frequency and Growing Your List
- Patrick Mckenzie
- Software by Rob
- James Clear
29:01 - Exclusivity
- Permalinking
- Public, But Not Visible
- Social Shares
35:20 - Updating Content
40:06 - Vanity Metrics 46:07 - List Segmenting
52:04 - Lead Magnets (Opt-in Rewards)
Picks Saas Marketing Essentials by Ryan Battles (Rob)
Bloxels: Build Your Own Video Games with Blocks by Pixel Press (Rob)
Circa Notebooks from Levenger (Jonathan)
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port (Jonathan)
Content marketing isn’t the dirty word you think it is (Eric)
LEGO Mindstorms (Reuven)
Brixton Brothers Books (Reuven)
Pleco (Reuven)