Devchat.tv Episode Roundup

159 FS Email Marketing with Rob Walling

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01:47 - Rob Walling Introduction

  • Twitter
  • GitHub
  • Blog
  • Startups For the Rest of Us
  • MicroConf
    • @MicroConf
    • Drip
      • @getdrip

        • 02:46 - Rob’s Background in Email Marketing

        • Rob Walling: The Number One Goal Of Your Website @ Business Of Software 2010

          • 04:32 - Email Marketing ≠ Spam

          • Personalization
          • Small vs Large Companies

            • 10:07 - Drip Features

            • Tagging
            • Targeted Emails

              • 14:25 - Templates

              19:20 - Best Practices    

              • Email Capture Forms Everywhere
              • Autoresponders
              • Lead Scoring
                • Eric's Mailing List

                  • 25:58 - Frequency and Growing Your List

                  • Patrick Mckenzie
                  • Software by Rob
                  • James Clear

                    • 29:01 - Exclusivity

                    • Permalinking
                      • Nick Disabato P
                      • Public, But Not Visible
                      • Social Shares

                        • 35:20 - Updating Content

                        • Michael Port

                          • 40:06 - Vanity Metrics

                          46:07 - List Segmenting

                          • NeverBounce

                            • 52:04 - Lead Magnets (Opt-in Rewards)

                            • Clay Collins

                              • Picks

                              Saas Marketing Essentials by Ryan Battles (Rob)

                              Bloxels: Build Your Own Video Games with Blocks by Pixel Press (Rob)
                              Circa Notebooks from Levenger (Jonathan)
                              Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port (Jonathan)
                              Content marketing isn’t the dirty word you think it is (Eric)
                              LEGO Mindstorms (Reuven)
                              Brixton Brothers Books (Reuven)
                              Pleco (Reuven)

                               

                               

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