What do you do when no one’s buying?

You just launched a product or you put something up for sale and nobody’s buying. It’s just crickets. What do you do?

Well, if you only have 10 people in your audience, it’s not really that much of a surprise.

If you have 10,000 people that you’re exposed to and you’re still not making a sale, then that’s indicative of a bigger problem.

If you have 10 people, that’s not going to result in a sale. For every 20 people that say they want to buy something, expect 5% of them to actually buy. 5% of 20 is a single person.

If you’re not making sales and you only have exposure to a few people, you shouldn’t be worrying about conversion rates.

You shouldn’t be worrying about trying to sell more to your existing audience, you need to expand your reach.