Sales professionals and gatekeepers have been at conflict for as long as business has existed...but issues arise when respect when people are disregarded, disrespected, and only seen as obstacles. 

A few days ago, I reluctantly engaged in a social media conversation on gatekeepers and those who try to get past them to get in direct contact with decision makers to sell their wares and services.

And while the conversations were based on so-called creative ways on how to “get around” the gatekeepers - which is a valid skill in the sales arena - what I was actually reading was a list of how to lie and do whatever it takes to get what you want.

The environment is frustrating on both ends - and each side needs to be reminded of that. We're all human, and all in this together.

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