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15_Building trust with credibility:How to move IT from firefighting to trusted business partner/Linda Söderberg (Sysmex)
A practical CIO perspective on reducing operational noise, rebuilding IT confidence, and creating the conditions for tech adoption.
Problem
Many IT organisations are still trapped between operational firefighting and rising business expectations. When noise, unclear priorities, and constant demand dominate the agenda, IT struggles to create room for innovation, strategic partnership, and long-term credibility.
Why it matters now
CIOs are under pressure to keep the business running while preparing for AI, automation, and new digital demands. Without focus and trust, even strong IT teams risk being seen as reactive rather than value-adding.
What you’ll learn
-How to reduce operational noise
-Why credibility starts with reliable basics
-How to balance steady state and innovation
-Why customer centricity matters in IT
-How communication strengthens the IT brand
-Why trusted partnership is a long game
IT becomes a trusted business partner when it creates focus, communicates clearly, and consistently proves its value through credible delivery.
**Listen now to learn how Linda Söderberg moved IT from firefighting mode toward stronger trust, clearer priorities, and a more strategic role in the business. **
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By Arne KöttingA practical CIO perspective on reducing operational noise, rebuilding IT confidence, and creating the conditions for tech adoption.
Problem
Many IT organisations are still trapped between operational firefighting and rising business expectations. When noise, unclear priorities, and constant demand dominate the agenda, IT struggles to create room for innovation, strategic partnership, and long-term credibility.
Why it matters now
CIOs are under pressure to keep the business running while preparing for AI, automation, and new digital demands. Without focus and trust, even strong IT teams risk being seen as reactive rather than value-adding.
What you’ll learn
-How to reduce operational noise
-Why credibility starts with reliable basics
-How to balance steady state and innovation
-Why customer centricity matters in IT
-How communication strengthens the IT brand
-Why trusted partnership is a long game
IT becomes a trusted business partner when it creates focus, communicates clearly, and consistently proves its value through credible delivery.
**Listen now to learn how Linda Söderberg moved IT from firefighting mode toward stronger trust, clearer priorities, and a more strategic role in the business. **