(Get a FREE month of Evernote Premium HERE) It's possible to be organized and unproductive, but it's impossible to maximize your productivity without organization. Organizing our thoughts and priorities has likely been around since we first began having thoughts and prioritizing them. For the bulk of those years the primary tools where pen and pad. But, over the last 15 years the public has become increasingly reliant on digital means to organize their personal and professional lives. (I can't fathom how I ever remembered to go anywhere before Google Calendar.)

While the first "app stores" popped up in the 90's, Apple brought apps front and center in our life with the launch of the iOS App Store in July 2008. And, with the emergence of cross-platform syncing, apps have created infinite opportunities to maximize our productivity. (Of course, our phones are also double-edged swords, creating limitless productivity-sabotaging distractions. Check out this episode where I lay out a few tips to crush those distractions vibrating from your pocket.)

If you've followed me at all you know it's no secret that I have an affinity for all things productivity related. So naturally I was all in on the 24/7 access to my entire workflow that apps provided. And, I simply love playing around with new apps. From discovering innovative ways to streamline my workflow to tinkering with new features and playing games, I love everything about them. The reality is though, once the novelty wears off, the majority of the new shiny apps I can't get enough of today will quickly be relegated to the graveyard that is page 2 of my phone's home screen. They may be fun today, but many just don't do the required heavy lifting every day to keep them around.

However, every once in a great while a new app enters my life and I quickly forget how I ever lived without it. Dropbox was one of the first such apps for me. (Remember the nightmare of tearing the house apart desperately searching for the floppy disk your term paper was saved on?) Since then I've become equally attached to a few other handy apps, but over the last year Evernote has emerged as an app I can't live without, and has solidified it's position on page one of my phone's home screen.

I first found Evernote in 2009, but it wasn't love at first sight. I had just made the switch to a Macbook and I was looking for an alternative to Microsoft's One Note, which didn't offer a Mac version at the time. I used it for a few weeks but it just didn't stick. I re-visited Evernote again my first year in practice to take notes during continuing education courses, but again, it just didn't stick. Then last summer I heard a mentor mention Evernote as their favorite app, so I decided to give it one more shot. I'm glad I did. I'm not certain if the app got that much better over the years, or if I should attribute it to user error, but Evernote has quickly risen to Dropbox-status in my life.

Initially I was just looking to takes notes, and while Evernote does that exceedingly well, it's so much more than a note-taking app. Here are six reasons you'll soon be giving Evernote some of that precious page-one real estate on your phone's home screen:

1. Never Forget While I may not have the eidetic memory of Sheldon Cooper, with Evernote I'm able to recall obscure details in an instant. In the last month I've turned to Evernote for my license plate number, a rarely-used account number, and a business idea I had while exercising. Evernote allows you to store and meticulously catalogue your business life, your personal life, and everything in between. And, the best part is all that information is accessible anywhere you have an internet connection. (Premium users have access to offline storage features as well)

2. Picture It This is one of my favorite uses of Evernote, I use it almost everyday. I take a quick shot of something and Evernote immediately saves it as a note. I use this for documents, post-it...