Laura and Nikki discuss whether or not blogs are still relevant for artists. They talk about the history of blogging, how both the reading and writing of blogs have changed over the years, and admit to being less than stellar bloggers in the past! Think you should be blogging? Listen to this episode to hear all the reasons they think you should.

TOPICS DISCUSSED:

• What blogging was like 10-15 years ago (1:27)
• The different blogs Laura and Nikki read (1:56)
• How social media and email newsletters changed blogging (2:35)
• Blogging for SEO (3:25)
• Quality vs quantity (6:05)
• The importance of keywords and using them properly (6:22)
• Repurposing content across different channels (8:50)
• Timely blog posts vs. evergreen content (12:44)
• How finding blog posts has changed in recent years (14:56)
• Positioning yourself as an expert on your topic (16:56)

 

Read more and find links to all mentioned resources in the Startist Society show notes at startistsociety.com/blogging/

JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/

FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/