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#16 – Authenticity with intention with Alina Verbenchuk, author of How Platforms Work
What does it really mean to be authentic in a world that’snoisy and low on trust?
In this episode of Get Superpowered, I sit down with Alina Verbenchuk, entrepreneur, co-founder of Korda, and former Google & YouTube leader.
Together, we explore authenticity as a creator superpowerand leadership responsibility in a world crowded with noise and shaped by platforms - yet hungry for what is genuinely human.
Through stories from the creator economy and leaders likeYouTube’s late CEO Susan Wojcicki, Alina shows how authenticity builds trust - but also demands boundaries, empathy, and contextual awareness.
We dive into her concept of being ‘open vs naked’ and thesimple filters every creator and leader can use before they share: Is it true? Is it kind? Does it bring value? Could it harm?
Whether you’re building a community, leading a team, orfinding your own voice online, this conversation reminds us that authenticity is not exposure - it’s alignment with intention.
Key takeaways:
- Authenticity takes intention. It might sound effortless - just ‘be yourself’ - but the most authentic creators and leaders are highly intentional about how, when, and what they share. Authenticity is crafted, not casual.
- Authenticity builds trust - but only when you use boundaries. We assume ‘more sharing = more authentic,’ but the opposite is often true. Authenticity deepens when you know what not to share. Boundaries make your truth land more clearly.
- Authenticity is personal - yet it’s never just about you. It starts with inner alignment, but its real measure is external: how it affects your team, audience, and community. Authenticity is self-generated but other-perceived.
- Authenticity attracts - but it also repels (and should). Authenticity is a filter that helps the right people find you.
- Your authenticity is constant - but how you express it should evolve. Your core (beliefs, values, sense of self) stays the same. But how you express it should be adapted to the audience, platform, role. Expressing yourself identically in every context isn’t authenticity - it’s a disregard for impact and context.
Press play and unlock new ways to lead, create, and connect more authentically.
Want to learn more?
Find out more about Alina Verbenchuk’s new book 'How platforms work '
https://www.amazon.co.uk/How-Platforms-Work-Understanding-Mechanics/dp/1069828645/ref=tmm_pap_swatch_0
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By Veronika KryuchkovaWhat does it really mean to be authentic in a world that’snoisy and low on trust?
In this episode of Get Superpowered, I sit down with Alina Verbenchuk, entrepreneur, co-founder of Korda, and former Google & YouTube leader.
Together, we explore authenticity as a creator superpowerand leadership responsibility in a world crowded with noise and shaped by platforms - yet hungry for what is genuinely human.
Through stories from the creator economy and leaders likeYouTube’s late CEO Susan Wojcicki, Alina shows how authenticity builds trust - but also demands boundaries, empathy, and contextual awareness.
We dive into her concept of being ‘open vs naked’ and thesimple filters every creator and leader can use before they share: Is it true? Is it kind? Does it bring value? Could it harm?
Whether you’re building a community, leading a team, orfinding your own voice online, this conversation reminds us that authenticity is not exposure - it’s alignment with intention.
Key takeaways:
- Authenticity takes intention. It might sound effortless - just ‘be yourself’ - but the most authentic creators and leaders are highly intentional about how, when, and what they share. Authenticity is crafted, not casual.
- Authenticity builds trust - but only when you use boundaries. We assume ‘more sharing = more authentic,’ but the opposite is often true. Authenticity deepens when you know what not to share. Boundaries make your truth land more clearly.
- Authenticity is personal - yet it’s never just about you. It starts with inner alignment, but its real measure is external: how it affects your team, audience, and community. Authenticity is self-generated but other-perceived.
- Authenticity attracts - but it also repels (and should). Authenticity is a filter that helps the right people find you.
- Your authenticity is constant - but how you express it should evolve. Your core (beliefs, values, sense of self) stays the same. But how you express it should be adapted to the audience, platform, role. Expressing yourself identically in every context isn’t authenticity - it’s a disregard for impact and context.
Press play and unlock new ways to lead, create, and connect more authentically.
Want to learn more?
Find out more about Alina Verbenchuk’s new book 'How platforms work '
https://www.amazon.co.uk/How-Platforms-Work-Understanding-Mechanics/dp/1069828645/ref=tmm_pap_swatch_0