The Consistency Club

16 - Authority + Vulnerability = Credibility


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How do you build credibility with your audience? How do you share just enough to build a connection without tipping over into the TMI category? Annemie and Dayna talk about how the magic marketing equation of Authority + Vulnerability = Credibility with your audience.

How do you build credibility with your audience? How do you share just enough to build a connection without tipping over into the TMI category? Annemie and Dayna talk about how the magic marketing equation of Authority + Vulnerability = Credibility with your audience. 

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The Consistency ClubBy Annemie Tonken

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