Studio Launch Diaries

#16: Building A Fully Booked Semi-Private Personal Training Studio


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We went on Alex Povey’s Remote Coaches Podcast last year and chatted about building a fully booked semi-private personal training studio. We shared our journey from personal trainers to studio owners, and the strategies we used to start our brick & mortar fitness business. We dived into how we leveraged local communities, the importance of marketing, and the benefits of creating a unique client experience. We also discussed the challenges we faced early on, including the decision to step back from coaching online PTs to focus on expanding our business.


In this episode you’ll learn:


  • How we licensed gym PT spots in our early career
  • The impact of live events on the growth of our coaching business
  • Our insights into the fitness business coaching industry
  • Why we moved away from coaching online personal trainers
  • The story of why we opened our first semi-private studio
  • Strategies that worked wonders in our launch campaign
  • Our future goals and expansion plans for Revamp

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Studio Launch DiariesBy Cardy Brothers