Digital Mystic

16 - Building a Sustainable Wave Pool + Surf Brand In the Middle of The United States


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This massive exodus of coastal babies in tech, and other white collar gigs headed inland towards the ‘burbs - has me feeling like now is the time to make my pipe dream of opening a sustainbly-powered/run wave pool (pun very much intended) a reality. Surfing is the #1 aspirational sport in the world, bound to grow in popularity and total available market given its Olympic-sport status (looking at you Paris 2024).

Rick Kane, where you at?

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Digital MysticBy Oliver Slate-Greene

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