- What keywords will we rank for and why. Help people find a way to contribute and in that way feel better.

- Make is easier to donate in public. Have a page that shows, I donated this because of this. Each donor gets a personal page on Great.com that shows donations done over a life-time.

- Donation loans. Someone pledge to donate in the future, we donate for them now. Good or horrible idea?

links: https://www.givewell.org/ https://www.charitywater.org/ https://www.gapminder.org/dollar-street/matrix