Drive your Golf Business - Your Golf Business Marketing Podcast

#16 Customer retention vs. customer acquisition: What should you focus on?


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You know the feeling: You invest a lot of energy and time in acquiring new customers, but then one or two of them leave your coaching after a short time.

What's the reason? All too often, the focus is on customer acquisition, but one crucial factor is overlooked - customer retention. But what should you really focus on to make your online golf coaching business successful in the long term?

In this episode, we are talking about a topic that is often underestimated: Customer retention vs. customer acquisition. Have you ever wondered why some of your customers drop off after a short time, even though you put so much energy into acquiring them?

That's exactly what we're looking at in this episode!

Then let's get started!

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Drive your Golf Business - Your Golf Business Marketing PodcastBy Katharina Martins