Some "experts" have advised people starting on social media to post regularly on all the platforms to get exposure. The only problem is that all the platforms have varied requirements, and trying to meet all of them with limited resources can be next to impossible.

We tried to do it early on and failed terribly. When we were consistent, we just posted the same content on all the platforms which was not effective.

Pick 1 or 2 platforms you will focus on to start then get on the others as you have more resources. This allows you to create and post content relevant to the platform and your audience.

We share some of our experiences with social media platforms starting with Facebook and Linkedin. We cover what worked for us and what did not. It is not all about working hard; working smart is critical.

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