Over the past decade, the advertising arena has become overwhelmingly digital, with internet publishers promising heightened audience targeting and engagement with ads. Now, however, major ad buyers are pushing back on this new norm, and this edition of Technobabble investigates why. IBISWorld editor Kieran Newton hosts as analysts Chrystalleni Stivaros and Jon Hadad look at just how drastically advertising has changed because of the internet and what these new disputes could mean for the future of the industry.