Recently Peter wrote the best-seller "Faster than Normal" - a book based on his life's learnings and his very successful podcast series. This "how to" manual describes ways to manage life's complexities using the tools and techniques Peter developed to manage his ADHD. Instead of viewing a different way of thinking as a disability, Peter sees only the benefits. And teaching millions how to live positively with ADHD has had a profound impact on others. See? He's a nice guy.

I met Peter in New York when I wanted to engage an influencer who knew customer service. His mantra was to try and do 1% better than the next person (or company). That little bit extra will make you stand out and be recognised. It has.

Peter has 165,000 followers on Twitter (@PeterShankman). He's an in-demand television guest the moment a consumer company comes under scrutiny for failed customer experiences.