Persistence 360°

16 - Fred Seibert "We’re actually in the business of failure"


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Imagine taking Nickelodeon from last to first place in the ratings within 6 months. Fred Seibert discusses taking Nickelodeon to the top, Fairly OddParents creator Butch Hartman’s incredible persistence, why he needs to fail constantly, and the important of not saying “no” to something just because no one else has ever done it.

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Persistence 360°By Mark Malkoff

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