Guest for this episode is Mark Bealin, founder and principal of SearchLab - one of the most well known agencies in the US, specialized on Local SEO. He's also the host of the video series "Suds & Search". In this episode, we talk about some hot topics in Local SEO. What is the difference between Local SEO vs. "regular" SEO? Why do you need strategic Local SEO? What framework do you need for success in local search? How do you optimize your Google My Business and what are companies usually missing out on? Which is the number one driver for traffic to your website?