The Intelligent Marketer: The Podcast for B2B Revenue Marketers

16: How GDPR Can Impact Marketers w/ Michelle Miles


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The fines for violating GDPR are straightforward as well, to the tune of 20M Euros, or 4% of your company’s global revenue, whichever is larger.

That means if you’re a 10B company, you could be looking at up to a $400M fine. So you can see why GDPR is a big deal.

Oliver Wyman predicts GDPR will hit 6B in the first year, and that half of all companies globally will receive fines. PwC estimates that 77% of large US corporations plan to spend more than $1M on GDPR preparations.

Are you convinced that you should be taking GDPR seriously yet?

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The Intelligent Marketer: The Podcast for B2B Revenue MarketersBy Chris Nixon and Raviv Turner