Above The Bar Copy Podcast

#16 - How to conduct client voice research like a copywriter (5 tips)


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The best copy for your business is not in your head. It exists in your CLIENT's head. Right? So you’re not CREATING copy as much as you are LISTENING for it, digging for it, uncovering it.

In today's episode, I cover 5 tips for using client voice research to get your copy to speak to what your people want.

Link to the Client voice phone interview and survey questions, the email template I use to ask for the survey, and the onboarding questionnaire I have all of my new copywriting clients fill out: https://view.flodesk.com/pages/63693ce4d8cf4984a09e80ec

Audio transcription service I love - Temi: https://www.temi.com/

Enter my copy audit giveaway by leaving a 5-star positive review on this show and email me at [email protected] with a screenshot of that review.

Thanks for listening!

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Above The Bar Copy PodcastBy Jenny Roth

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