In this episode of the Business Strategy podcast, Steve Coughran discusses the importance of integrating finance with strategy. He explains how clear strategic initiatives guide financial decisions, resource allocation, and long-term success. Coughran highlights the need for a financial plan that aligns with business goals, covering revenue, expenses, and cash flow. He also emphasizes regular financial analysis and continuous monitoring to adapt and stay aligned with strategic objectives. This episode offers valuable insights on merging finance and strategy for business growth.

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