Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings.

In this episode I cover target audiences, ideal customer avatars, buying personas and much more. We'll go over the benefits of niche marketing and how to get started.

To grab your free Ideal Customer Avatar Example and Template, just go to:

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