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Welcome Derek Gubala, inside the Greenroom! In this episode, Derek shares how to win his stage in 5 minutes (and also, how you could lose it). Derek calls himself a “speaker snob, but, these tips are true for ALL stages. He also shares what you need to do before you sell ANYTHING at events. Meeting planners: are you implementing the “red carpet plan?” The primary stakeholders at most events are the speakers, attendees, staff, and sponsors. Derek explains the principle of the “red carpet plan,” and why you should be taking care of all parties involved at an event.

Derek helps outline the content of the Brookstone Capital Management Annual Conference. The Brookstone Event brings together financial advisors, industry experts, and strategic partners, and Derek has responsibility for planning the event and selecting top speakers to serve his audience. 

 

Quick Episode Summary:

• 2:40 Welcome Derek inside the greenroom!
• 3:31 What is Brookstone?
• 4:39 The focus of Brookstone events
• 5:52 The best thing about a Brookstone event
• 7:15 Rolling out the red carpet for the right people
• 8:14 Lessons you can learn from Derek's mistakes
• 10:20 The importance of teams
• 11:29 Why Derek booked Pat Quin and me to speak
• 14:08 Should you push a product on a stage?
• 15:17 What Derek looks for in speakers
• 16:43 Speaking to the advisor's niche
• 19:13 The speakers who have impacted Derek the most
• 19:54 Derek's favorite up-and-coming speakers
• 20:34 Why live events are still important
• 21:17 Derek's favorite moment inside a greenroom
• 22:08 Finial thoughts from Derek
• 22:47 My biggest takeaways

Connect with Derek: [email protected] LinkedIn Website