Every entrepreneur knows it, fights it, and at times, gets their ass kicked by it. And the “it” we’re talking about… imposter syndrome. Which usually is insecurity getting the best of us, but what about when it’s not? What’s the line between imposter syndrome and actually NOT being “qualified” to teach about something?

In today’s episode, we’re spilling all our thoughts on imposter syndrome and where not being “qualified” goes from an untrue thought you should tell off to an indication that you actually aren’t ready to charge for a certain subject.

We’re having a ridiculously unfiltered convo about BS trends, admitting our own insecurities when we were just getting started, and calling out some things we’ve seen in the online space that we think are mega uncool.

Highlights:

• 01:53—05:13 - Why imposter syndrome is so ridiculously common when you’re just starting out
• 05:13—11:18 - The difference between free content and paid content and how expertise impacts pricing 
• 11:18—19:50 - What “being qualified” even means to us
• 19:50—27:50 - How the amount of time you’ve spent learning a subject plays a role in whether or not you’re an “expert”
• 27:50—30:24 - Why it’s so damn important to rely on other experts for support and how marketing yourself as someone who knows it all might actually hurt your biz
• 33:24—38:31 - What it means to be an “expert” and why it’s important to start before you’re ready
• 39:49—50:48 - What you should consider BEFORE creating an offer (whether it’s paid or free
• 50:48—01:02:53 - A few important conclusions about this whole complicated conversation on imposter syndrome

Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!