Jay Baer is a New York Times best-selling author, the most retweeted person in the world by digital marketers, founder of Convince and Convert, and an expert in customer service.

Jay has built and sold several digital agencies in his career and today operates Convince and Convert, a strategic consultancy that helps companies create more customers and keep the ones they’ve already earned.

In the research for Jay’s new book, Hug Your Haters, discovered that since social media turned customer support into a spectator sport, it is increasingly important that companies step up their game.

Where this gets interesting for digital marketers is that when companies handle customer support exceptionally well, it is another form of marketing. And if they don’t do anything? They are going to see their market share erode as competitors pick up their slack.

If you offer marketing services to your clients, then you need to get in front of this change and help your clients improve their customer support.

This episode will help you better understand why this is so important, how companies can improve, and how your agency can help them get there.