In today's episode, we are joined by Kellie Daab. Kellie Daab, Wedding Business Architect, and founder at iDo Collective is a wedding industry thought leader, author, and business strategist. Producing over 300 weddings in her career, Kellie now helps event industry professionals create brands they love, strategies that work, and processes they love! Her local and national speaking resume includes organizations like ABC, Catersource, NACE, Wedding Business Workshops, Book More Brides, Aisle Planner and more.

We're uncovering it's time to pivot by taking you through Kellie's journey and how she went from being a Virtual Assistant to a Wedding Business Architect. If you're feeling a nudge to go in a different direction Kellie walks you through how to make the transitions smoothly and bring your audience along for the ride.